Web Services

Website Search Engine Optimisation


SEO is the practice of improving and promoting a website in order to increase the number of visitors it receives through search engines such as Google, Bing and Yahoo. When a visitor searches for a website on Google, they type keywords that best describe the website they are looking for. The websites that Google lists have been fully optimized to show up for those specific keywords. For example, if someone searches for a ‘Custom surfboard Bali’ Google will list all websites in Bali relating to custom build sutfboards. But how does Google know that a website relates to a “cusom surfboard” where you can order your dream surfboard and in what order to rank them?

Content


Creating keyword-rich content and producing fresh content regularly is a key factor in SEO. Optimizing images for best quality while reducing file size also plays a role. Behind the scenes, your website will contain meta tags, meta keywords, meta descriptions, ALT tags, title tags, optimized naming conventions and site-maps. Google utilizes all of this information to best target traffic to your website by people looking for what you offer.

Performance


Ensuring your website loads quickly and works efficiently is another key factor in SEO improvisation.

User Experience


User experience describes how visitors interact with your website and what impression they are left with. Ease of navigation, readible text, rich content and a brand identity they can trust all contribute towards a positive user experience. Google also favors websites with responsive layouts. This is especially true when a user searches for local services using a mobile device.

Google My Business


Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google My Business account ensures that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your business, whether you have a web, opening ours and all other relevant informations. Google My Business accounts also improve your local SEO. So when someone searches for you, you show up on page one—not page two or worse. Google must send a post card with a PIN number to your company’s address. This verification adds a level of trust to your website for the visitors and for the Google search engines.

Google Analytics


Google Analytics is a service that generates detailed statistics about a website’s traffic, visitor’s keywords, number of visitors, how the visitors have found your website and where they have accessed it from. Using this information it is possible to improve the flow of visitors to your website by fine-tuning the SEO.

Google AdWords


Google AdWords is a service that advertises your website at the top of the Google listings when a user searches for your specific keywords. Google displays the advertisement for free but has a ‘pay per click’ system which means that you will be charged every time a user clicks on your ad. You’ll start by choosing a daily budget that you are comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.

Technical SEO Services


Site Map – Install and configure sitemap.xml plugin.
Google Analytics – Install and configure Google Analytics plugin.
SEO Plugin – Install and configure Rank Math SEO or SEO plugin of your choice.
301 Redirects – Create and test 301 redirects to ensure continuity between your old and new website.
Image Compression – Install and configure image compression plugin.
SSL certificate – Enable HTTPS for your website. Google has indicated website security as a ranking factor.
Caching – Install and configure caching plugin. Google rewards faster websites.

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